BIG MONEY STYLIST

On the heels of their first million-dollar event in June of 2018, Danielle and the ladies have a conversation around the topic of Profit, and how it is revealed in many ways, not only monetarily. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: #growth Coach Ani:  Six months ago, we stood in front of a room of 165 empty chairs and we were like, “Oh fuck, do you see all of these chairs? There’s going to be a person in every fucking chair!” This time we had double the size of that, and as we looked over the audience, Val turned to me and said, “This is it?” Coach Val:  Leaving my kids, being in front of people, putting myself out there and teaching – none of it is my natural state. If you know how painfully shy I am, and how much I hate being in the spotlight, I was not only totally fine, I really enjoyed the whole process. So the fact that I did it  and  enjoyed it, I was like yay! All the hard work is paying off. If I can grow at this rate,  anyone  can! QUESTION Where in your world are you currently doing something that at one time seemed impossible for you, but has now become almost second nature? Point #2: It’s in the Numbers Danielle:  This was our first million-dollar event! The numbers and the money  have  to be important. If you don’t know your numbers and you’re not moving forward, what’s the point? As a mom with two kids, I wouldn’t fucking do this if there was no profit. Coach Ani:  If we don’t look at the numbers, we have no idea how to course correct or what we can do to improve. I feel like numbers are part of protection  and  profit. You have to know your numbers in order to move forward and grow. QUESTION How has taking the time to know your numbers been a game changer for you? What changes have you made as a result? Point #3: Walk the Talk Coach Val:  After the convention, I got some clarity about how I have been complicating things again, squeezing in more clients, and working more hours at night when I don’t need to. By the time I get home, my husband says I’m like a Zombie. It’s hard to let go of something when you enjoy it, but in order for me to live what we’re teaching, it’s time for me to reel it back in. Danielle:  In BMS, we teach that profit is reflected in other areas of life, and not only in a dollar figure. Because it’s hard to let go of the art, the clients, and money, we tend to burn ourselves out. But in order to live what we preach, we have to figure out how to be in that place of managing and delegating so we can actually have a good life. It’s about owning and creating that balance. QUESTION What can you do today to create more balance in your life between work and home? Point #4: Letting Go Coach Ani:  I admit I’m a complete control freak, especially when it comes to everything inside of BMS. I’ve spent so much time creating and building it, I swear there are little pieces of my soul inside of it. Having an assistant has been a game changer, and for me, that’s such a big profit. Having an extra set of hands has freed up space for me to create more. Danielle:  When you have that assistant – and when you let go – you’ll be a new you. You think you’re letting go of power and that you’re not going to be as powerful, but you’ll find that you become even  more powerful. You’re going to get to this weird space where everything on the checklist is done, your mind goes quiet, and it opens up space for you to create something new or different. QUESTION Where in your life have you been feeling that tug to let go? Point #5: Freedom and Time Coach Val:  When Danielle and I were on stage talking about being moms and missing out on a lot of things, we received a lot of messages from the artists. One said that when she gets back, she’s letting her clients know she is no longer working Saturday’s. “I’ve been putting my clients in front of my children. No more! Not one more fucking day!” I love when artists take a stand for themselves, their family, and their time. Coach Ani:  When the convention first started, we each were on stage telling a little about our story. Garrett asked one of the artists what they wanted. “Freedom.” That describes me to a T. I am so fiercely independent. I had let my clients dictate so much of everything that I did- the time, the energy, the days, the money. Never again will I let someone dictate my life. I want to do what I want, when I want, and how I want –  be damned what everybody else thinks. QUESTION Where in your world is it time to take a stand for your life? Quote of the Week: “Entrepreneurs and people that work really hard get so addicted to the grind, and I get that. But if your company is moving forward and you’re able to enjoy life, for me, that’s profitable.” — Danielle White “When you spread yourself too thin, you’re not multitasking, you’re giving everybody shitty pieces of you. You’re trying to survive and you’re barely getting through the day instead of thriving. You have to find that sweet spot so you have that space to create.” — Valerie Plunk “I tell our students that if it seems like we have our life together, I’m so sorry. I’m still a student inside of this.” — Anianne Rivera

In this episode, the White’s tackle this reality: Most Artists are slaves behind the chair who are searching for a magic pill or magic checklist to success, and they’re looking for a Savior to bail them out. Danielle and Garrett share how Artists can flip that story and take a stand for themselves as an Artist AND a Marketer. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Magic Pill? When Artists sign up for a class or seminar, they pay the fee and then want a play-by-play action book to success. They’re looking for that magic pill or magic checklist. Danielle explains that’s not how business works. The  easy  part is paying the money and signing up for the class; the  hard  part is actually doing the work. QUESTION What have been your expectations re a Magic Pill to success?   Point #2: Slave Behind the Chair Hair stylists have a problem: They’re slaves trained in an industry and by a society that says, “You are not an artist, you are a slave and will come in the days and hours that I want.” Inside the slavery game, you have a second game which sets up Artists to look for a Savior. The life is being sucked out of so many Artists in the industry – the art, the fun, the joy, the passion – and they are slowly dying. QUESTION How has being a slave behind the chair worked for you thus far?   Point #3: No Salvation In Checklists An Artist with a slave mentality can be given a checklist or formula, but they will not see the actual art around the science of the checklist, nor have the intuitive knowledge to be able to move with the ebb and flow in and out of the formula. As they attempt to find salvation inside of these checklists, Artists begin looking at them as commandments to salvation, but they will never set them free. QUESTION How is this conversation opening your eyes and helping to change your story? Point #4: How Do I Get Leads? There are  four things  you need to do every single day: 1) Livestream Video 2) Elite Photos of your Before and After work 3) Audio through podcasting or communication with clients 4) Text via FB page as a blog, an actual blog, or writing email copy. The Artist slave asks, “What is the checklist?” We tell them: The Daily 4. Their response? “But Garrett, I don’t have enough time!” The challenge is, you want to be free but you’re so busy being a slave that you can’t actually hear nor do what’s actually required to set yourself free. QUESTION What aspect of the Daily Four are you going to implement first?   Point #5:  Micro Wins Micro Wins is an actual strategy used in Military Training and inside of big business. You have these big visions for change but the problem is, you can’t move this big business very quickly if you try to make it move in  one big swoop. So what you have are Micro Goals or Benchmarks where you take on one thing for a month and become master at that, then you set another Micro Goal. It’s a process where you take down your big goal  one micro piece at a time. . QUESTION What is one big goal that you can start breaking down into Mirco wins? Quote of the Week:  “One of the stories that you must kill is, “I don’t have time.” The one thing about time is this: you will do whatever you’re committed to.” –Garrett J White “Find value in the small consistencies throughout your day. Start with the simple shit, do the work, and then be patient.” –Danielle K White

This week’s episode of the Big Money Stylist podcast comes from a recent BMS event where Danielle, Garrett, Val, and Ani trained over 300 Artists in the Art of Marketing, specifically covering the following: I’m a Marketer, I’m a Closer, I’m a Leader, not a Savior. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Marketing When Danielle started her NBR brand, Social Media wasn’t as it is today. She knew the power was in leads so she started hustling and using the power of Marketing. As she worked on her Marketing and began seeing results, she experienced a mind shift and realized it didn’t matter if she lived in a small town or a big city, she could still bring in big money through Marketing. QUESTION What are you doing to market yourself?   Point #2: Give Me Your Card, Bitch Ani:  As Artists, we feel so beyond awkward trying to close anybody, especially when it’s on the phone. You have to go in knowing that what you’re selling is amazing, and you have to trust that you can produce the work to collect this money.  Val:  The mindset of being a Closer began to shift for me after the first successful class we had. I knew that it worked. I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking closer, and I’m going to collect your card info. QUESTION What needs to shift in your mind in order for you to become a Closer?   Point #3: The Land of Yes or No Ani:  We live in a world where Maybe is an acceptable answer, where you can be a super flake and not commit to anything. In Marketing, it’s not maybe anymore; it’s either a clear Yes, or a clear No. Danielle : If you’re a Marketer, you’re not scared of the Nos; you’ve got to own that marketing side of you, even in your panic mode. Give yourself a pep talk and then go after the Closing. QUESTION What area of your life do you find yourself living in the Land of Maybe instead of the Land of Yes or No? Point #4: I Am a Leader, Not a Savior Ani:  This is a hard one for Artists because we see the difference we can make in a woman’s confidence. We want to do that for everyone, including anything that you can sort-of-kind-of-fuck-up along the way. Just because someone contacts you and they’re willing to pay you, doesn’t mean they’re qualified to sit in your chair or get NBR. QUESTION Where in your world are you acting like a Savior instead of a Leader?   Point #5:  Daily Four Ani:  When I began marketing the way Garrett taught us, I had to literally put up blinders and focus only on what I was doing in that moment. Otherwise, it was so easy to get sidetracked by all the chatter of the other Artists in my salon. Danielle:  I think it’s so important to communicate your message because it’s literally the way to get your dream client in the chair. In addition to taking Before and Afters, you have to showcase a little bit of  you. QUESTION What has been your experience using the Daily Four? Quote of the Week: “There are five pivotal points inside of this. Some of you are looking for a miracle switch when all you need is one shift in how you see your world. You just had bombs dropped on your face. What are you going to do with them?” –Garrett J White “Don’t base your results on your social media following, base your results on actual clients sitting in your chair. Don’t worry about the wrong numbers, worry about the right numbers.” –Danielle K White “I wasn’t taking anything personally, I just knew I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking Closer, and I’m going to collect your card.” –Valerie Plunk “You never stop marketing, even if your books are full; it doesn’t matter. You are going to grow, you are going to change, and your clientele will continue to change with you.” –Anianne Rivera

This week’s episode is from the recent Warrior Wealth for Women event in Dana Point, California, where over 300 women were trained in the art of making, keeping, and growing money. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Constant Change Coach Ani has been working side-by-side with Garrett at the red-hot core of BMS and within Warrior Women. Inside of that, she doesn’t recognize the woman she’s become, in the most beautiful of ways. It’s not so much the destination, because there really is no destination. On your way to becoming that woman, things change. Who you become along the way changes every single time, and so does your path. QUESTION Where in your world have you noticed the biggest change in your path?   Point #2: Vision Quest This is the woman on the island, who you see yourself becoming twelve months from now. Who you think you want to become will continue to change and grow as you do. Don’t get so stuck on who you have to be at the finish line because there is no finish line. If you aim at getting there, you will fail every single time; if you’re a little ahead of where you were yesterday, then that’s fucking great. QUESTION Who is the woman you see on the island twelve months from now?   Point #3: King Fu Grip The entrepreneurial game gives us the ability to start thinking through sequences, systems, automation, and delegation. Delegation is giving others an opportunity to do what is actually burning the fuck out of you. The great barrier reef between the hustler, the business owner, and the entrepreneur, and the ability to make money, grow and sustain money, is that you actually have to let go of your Kung Fu fucking grip of control. QUESTION What area of your life do you need to let go and start delegating more responsibilities to others? Point #4: Hustler and Sedation The only way a hustler doesn’t burn out and have a complete and utter breakdown is they sedate. When you’re a hustler, you’re also a hobbyist. Sedation is part of the game of making money. It’s stressful as fuck. There is no happy trail on the way to making money. It’s war with yourself, and with everything and everyone around you. QUESTION Where in your world are you sedating?   Point #5:  It’s a War The minute you start to rise in your primal power to produce, friction will appear between you and your powerful man. This is why so few power couples exist because it’s war. The lines between producers, lovers, and couples become blended. The war is not with anyone else; it’s with you. You must make the decision to rise, regardless of what anyone else thinks. QUESTION What are you experiencing in this area? Quote of the Week: “Consider the purpose of your life is expansion; that money, marriage, and children are the trifecta of expansion.” –Garrett J White “Don’t get so stuck on who you have to be at the finish line because there is no finish line.” –Anianne Rivera

The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..COMMUNICATION Point #1: The Bigger Picture In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created. While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.” QUESTION Where did your journey begin as an artist?   Point #2: Clear Communication Artists have to powerfully communicate with clients what they’re going to do before the appointment begins. As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect. QUESTION How do you set yourself apart as the expert?   Point #3: Framing Inside of Seduction Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something. What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame. QUESTION How are you framing the experience your clients receive? Point #4: NBR is the Bently of Extensions When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else. When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves. QUESTION What elite experience do you provide for your clients?   Point #5:  Communication Equals Cash The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place. Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning. QUESTION What can you do to improve the way you communicate with your clients about the services you’re providing? Quote of the Week: “What framing does is create for the individual who is going to buy from you, price elasticity.” –Garrett J White “When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.”